20 November 2006

Comment Letters
International Accounting Standards Board
30 Cannon Street
London EC 4M 6 XH
UNITED KINGDOM

Dear Sir/Madam

D20 Customer Loyalty Programs

The Group of 100 (G100), which represents the interests of chief financial officers of Australia’s largest business enterprises, is pleased to provide comments on IFRIC Draft Interpretation D20 ‘Customer Loyalty Programs’.

While acknowledging that D20 is seeking to interpret IAS 18 ‘Revenue’ and IAS 37 ‘Provisions, Contingent Liabilities and Contingent Assets’ the G100 is concerned that in view of the IASB/FASB convergence project there is guidance on the extent to which the requirements are consistent with those of US GAAP. It is suggested that the Basis for Conclusions in the resulting interpretation also include a brief discussion/comparison with the US GAAP requirements.

Our comments on the specific proposals in D20 are:

  1. Scope: The G100 suggests that the scope of the project should be expanded to include those arrangements where an entity’s obligation is discharged other than by providing goods and services (see para 3). For example, under some loyalty programs participants can use loyalty points to repay amounts outstanding on their accounts.
     
  2. Basis of Approach: The G100 supports the approach described as View 3(BC6). We believe that View 3 is the approach consistent with adopting a principles-based approach to applying standards because the method of accounting applied will reflect the underlying fact pattern of each loyalty program and the judgment of the preparers. To mandate View 1 or View 2 would potentially involve forcing a particular accounting outcome which does not reflect the nature of the arrangements.
     
  3. Measuring Fair Value: The G100 is concerned that the diverse nature of programs, the discretion to vary them and the range of other variables and uncertainties including their taxation status will present significant practical difficulties in measuring the fair value of the award component of a sale. The G100 believes that these difficulties preclude mandating the proposals in paragraphs 5 of D20 for all loyalty programme. In addition, D20 is deficient in providing guidance on the appropriate accounting in those circumstances where reliable measurement is not achievable. The expected frequency of occurrence of this outcome strengthens the case for adopting an approach similar to View 3.

Yours sincerely
 

Tom Honan
National President